our solutions

Online Nutrition Ed

Our online, stage-based nutrition education system.

Health eKitchen

A recipe-based resource and video library for WIC foods.

Peer Counselor Tracker

Monitor and get reports on your breastfeeding peer counselors.

who we are

eHealth Innovations Group

wichealth.org exists through a symbiotic relationship between its developers, partner WIC states, and the clients it serves. Originally conceived as a joint project between Western Michigan University and the Michigan Department of Community Health, it has since expanded to encompass WIC partners across the United States. The eHealth Innovations Group is located in the School of Interdisciplinary Health Programs at Western Michigan University. The site was originally conceived on location, and it is where it continues to expand while it is consistently maintained. It is there that wichealth.org first caught a glimpse of life and has since transitioned through various stages to become the system it now is.

robert Bensley, PhD, mches, Director

Bob has 25 years of creating solutions for various public health issues, with the past 16 years focusing on harnessing technology as the means for improving health behaviors. He's garnered over $15 million in funding, which has supported the development and implementation of innovative technology-based solutions including impacting blood pressure and weight management, parent-child feeding, breastfeeding peer counseling, and daycare provider nutrition management. He combines his technology and public health professional experiences to continually seek out appropriate fundable solutions, which drives the eHealth Innovations team.

Grant Acquisition and Management
Behavior Change Solutions

Adventurer. Whether it be traveling and living in far corners of the world, supporting his kids, restoring old farmhouses, writing stories, being active, or sharing life with his wife, this is the word that best describes Bob. "Life is a book, and those who do not seek out and experience it read but only one page." Yeah, that pretty much sums up how Bob resides within his world.

Jason Rivas, MPA, Associate Director

Over the past 18 years, Jason has worked exclusively in the area of online health behavior change, helping lead the expansion of wichealth across over 30 states and Indian Tribal Organizations. He's been integral in defining the ongoing features and functions included in wichealth. Jason has been instrumental in pulling together and developing a highly efficient and effective remote team that designs, builds, supports, and promotes proven online health behavior interventions - constantly ensuring everything they do supports the overarching mission of improving people's lives by changing behavior.

Operations Management
User Experience Design
Behavioral Theory

From Alaska to Michigan to Japan to Texas, Jason has loved living in geographical and cultural extremes. Though he leads a pretty healthy life, he has a soft spot for a good video game and a bag of chips. His best ideas come to him while in the shower. He has a thing for superheroes, and his wife and kids make his world go 'round.

Kimbra Quinn, M.ed., Senior Marketing Specialist

Kimbra joined the eHealth Innovations team in February of 2015, bringing along 20 years of experience in marketing, project management, and higher education administration. She specializes in the ability to cultivate partnerships by identifying needs and providing creative and thoughtful solutions. A customer-centered approach and visionary leadership allows Kimbra to excel at developing and growing new initiatives that coincide with the overall goals of the organization.

Customer Service

Kimbra works daily as a fashion consultant, dating counselor, and pitching coach to three amazingly awesome kids, but she is known for her southern charm that quickly has strangers spilling their family secrets. Don't let the accent fool you! Take away date nights with her husband, good coffee, summer days, fried potatoes, close friends or suede wedges, and feel the wrath of a redhed.

Becky Rivas, Bs, Director of Content

Rebecca has been with wichealth for 7 years. She first joined the team as a project manager for special projects. Since then her role has grown to a Director of Content with Maia Synergy and includes hiring and managing writers, dieticians, translators, photographers and designers. She is responsible for leading the content team, ensuring all content has been rigorously reviewed, and that the appropriate behavioral models and theories have been applied.

Project Management
Operations Management
Team Development

Rebecca, or Becky, as she is most commonly called loves learning. She has a yearly goal of trying something new. Over the years this has included things like ballroom dancing, building a house, learning to row on Lady Bird Lake, and moving to Texas with the love of her life and their two children. What she left behind was a beloved Kalamazoo, Michigan, her family, and her favorite place on earth, Lake Michigan. What she got is the word “y’all”, sunshine, and many new adventures.

John Brusk, MPH, Evaluation Specialist & Data Analyst

John has 25 years of program evaluation experience specializing in innovative technology-assisted heath education, surveillance, and management. He received his Master of Public Health in Epidemiology from the U0iversity of Michigan and has been employed with the Michigan Public Health Institute and as Associate Director of Health Promotion and Education at the Sindecuse Health Center at Western Michigan University. He's currently completing a PhD at WMU in Evaluation, Measurement and Research, while also working as a data scientist in the healthcare industry.

Data Science
Program Evaluation
Applied Statistics

When he's not tackling the tough terrain of data science and program evaluation, John is outdoors, shredding Appalachian mountain bike trails near his home in Atlanta. He was a bronze medalist in the sport during the 2011 Georgia Games. When he is not racing or in front of a computer, you can still find him on a bike riding recreationally with his wife and kids.

kim jones, ba, grant and contract administration specialist

Kimkim jones has a BA in accounting (with a fraud and audit influence) with more than 20 years of experience. She has worked for Western Michigan University since March 2014, where she specializes in the budget needs of grants under the School of Interdisciplinary Health Programs. She joined the eHealth Innovations team in January 2015 managing the invoices of the independent contractors associated with the wichealth programs from behind the scenes in order to keep the finances moving in the right direction.

Team Support
Customer Service
Kim moved from the Palm Springs valley of California to a small town near Gull Lake, Michigan in January 1993. Her competitive nature was nurtured with sand drag racing starting at the age of 13 until 17. Her journey to Michigan came about through her husband. After his tour with the USMC ended, they decided to move back to his family home and farm. Her family is completed with 2 adult children (an ASL interpreter daughter and a son studying as a BioMed student at WMU) and Great Dane dogs.

putting it all together

The wichealth.org team serves as the heart of the system, continually providing new logic and functionality that drives its growth. A variety of contracted designers, programmers, coders, project managers, content writers and editors, and language translation experts clothe the system and provide the skills necessary for wichealth.org to operate.

Content Team

  • Mary Jo Cobb
  • Libby Morrow
  • Katie Rottner
  • Poppy Strode
Development Team
  • Rhonda Barnaby
  • Jim Peck
  • Brian Satorius
Client Success Team
  • Stephanie Bayron
  • Renee Cooper
  • Terisa Pollock
  • Tina Servantez

Representatives of partner WIC states and agencies provide the system's arms and legs, giving it momentum. It is through the dedicated efforts of these partners that the system is able to move in the direction that best suits the needs of WIC clients. And, most importantly, the WIC clients themselves serve as the social network: through their interaction with wichealth.org, they provide the context for which the system exists. It is the ongoing collaboration between all of these parties that continues to provide the environment for wichealth.org to operate as effectively it does.