our solutions

Online Nutrition Ed

Our online, stage-based nutrition education system.

Health eKitchen

A recipe-based resource and video library for WIC foods.

Peer Counselor Tracker

Monitor and get reports on your breastfeeding peer counselors.

what we do

#1  we improve the WIC experience

Improving the quality of life. That’s what we do. And we believe we do it really well through a host of products designed to positively influence the parent-child feeding relationship, keeping the following strategies in sight:

  • Frame the WIC program in a positive light and in doing so attract new, prospective WIC clients.
  • Keep current WIC clients engaged with WIC beyond their first year, when the biggest dropoff tends to occur.
  • Increase utilization of WIC food benefits, especially for those with the lowest redemption rates.
  • Increase the number of WIC clients who choose to breastfeed and continue breastfeeding for the first year.

#2  we serve wic clients

We currently provide WIC education online modules to WIC clients living in 30 states and 4 tribal organizations across the country, and we're adding new partner states every year. Is anyone else providing services like wichealth.org? Not really, but you can check it out for yourself.

#3  we bring solutions to the table

The wichealth.org online nutrition education system is our flagship, and there are many features about it that are worth highlighting. But alas, if we listed them all, this page would scroll on forever. A handful of features we feel are most worthy of mentioning are listed below.

wic friendly recipes and video

Clients can access Health eKitchen, a curated library of recipes and accompanying videos associated with shopping, preparing, cooking, and storing WIC food benefits items.

quick connect

Our QuickConnect feature of wichealth.org connects with WIC state management and EBT systems. This allows agencies to access client wichealth.org data right at their fingertips, eliminating clients having to bring or email the certificate of completion to their local WIC clinic.

mobile friendly

A responsive design allows the ability for wichealth.org to fit any mobile device anywhere in the world. 


wichealth.org and most its lessons are available in both English and Spanish.

connect with social media

Clients can share valuable resources with their friends through their favorite social media, including email and facebook

smart system tailoring

A nutrition session with a counselor is individualized to that client and her situation. Whatever learning occurs is, in essence, tailored to the client's needs at the moment. We pride ourselves with the same type of personal touch. Through the help of our patent pending smart system tailoring approach, no two clients will have the same experience. Rather, resources are shared with clients based on their specific needs. We don't just give everyone the same content like every other WIC online nutrition education program out there does; we provide a tailored approach to meet the client where she is in her journey.

theory driven

Steeped, steeped, steeped in theory, wichealth.org delivers programming that will have the greatest potential for enacting behavior change. Stages of change, behavioral intent, persuasive communication, COM-B, theory of planned behavior, and health belief model all converge within each lesson to best assist clients in their journey. 

States interested in joining should contact Bob Bensley at bensley@wmich.edu