Over the past couple of years a small number of websites have emerged and promoted themselves as an option for offering nutrition education to WIC clients. This is not surprising, as the developers of these sites have seen the success wichealth.org has had over the past 12 years in meeting the needs of WIC clients, which is evidenced by the 2+ million client lessons completed to date across 26 states. Competition is good, as it only results in improved iterations of educational offerings, further ensuring the needs of clients are being met. However, all of these sites lack critical components that ensure effective education is being delivered to WIC clients. Five questions should be posed when reviewing online nutrition education programs that are being considered for client use. These questions are adopted from key principles associated with online nutrition-related programming, previously published by Bensley and his colleagues. By asking yourself these questions, you will be better able to determine if other sites labeling themselves as WIC nutrition education are actually lacking in elements critical to effective interventions. In particular, ask yourself the following:(1) Does the site recreate the human experience? In answering this, look for elements that attempt to replicate human interaction. Is an avatar used? Is there dialogue between the system and the client? Are text and dialogue written in a conversational tone? Is the client guided by a virtual counselor or educator toward the end goal of enacting positive behavior change? Does the site provide a positive user experience that is designed both for the web and the population it's trying to serve? (2) Is the experience personalized to the individual? Meaning, is the experience tailored to the client so that, for example, 20 clients will potentially have 20 different experiences? Are mechanisms built into the system that "remembers" where the client left off so that future interaction builds on previously completed lessons? Does the system include a smart tailoring experience, meaning clients are presented with skills and content that are most likely to positively impact their unique behavior needs? (3) Does the site create a dynamic experience for the client? If the site claims it is “mobile friendly” does it include a responsive design that enhances the mobile experience? Look for options that allow clients to create a profile, retrieve previously completed lessons, engage in a variety of learning options rather than just knowledge-based content with follow-up quizzes, and progress through the learning in a manner opposite of just reading information. (4) Do options for a supportive environment exist? Critical to continued success is the ability to connect with others in supporting initiated behaviors. Does the site allow for sharing of skills through social media or other social support mechanisms? Are there follow-up options or features that continue helping a client progress toward active change? Is the experience one that is driven by a recreated human experience or just a list of content that clients "read-click-read-click-take a quiz"? (5) Is the site built upon sound theory? Is it based on sound behavior change theory and models or is the site knowledge/content-related only? A good indicator of a content site is if a quiz asking knowledge-based questions exists somewhere in the experience. It’s well known that knowledge alone is relatively ineffective in changing health behaviors. In addition, be weary of sites that allow the user to "create their own" lessons or content. This is a key indicator that the developers don’t have a solid plan for ensuring sound theory is critical to the educational experience. In conclusion, following these five key principles will help in determining the quality of any site claiming to provide sound nutrition education to WIC clients.